When the landscape is changing so fasts in social media, a stat like 41% of social media on Facebook would be a key driver for the 2011 marketing plans. However for me the interesting fact is the growth of the others like Ning, and Hulu. The fact that MySpace has held it own and has not declined, is a definite relook, were many had started to count them out. The flattening of Twitter trend is also one to take into consideration when planning to use it in your social media mix. The term – Social media mix, is the key to 2011 planning, it is not longer a one tool plan as an add-on that will work. Social Media mix is now my new mantra.
Mashables article on social media stats gives a road map to next steps. By Jolie O’Dell 14
Facebook and YouTube are displacing rivals and taking over the social web, according to data we’ve just received from comScore.
In addition to showing massive and continued traffic growth throughout 2009 and the beginning of 2010, Facebook and YouTube continued to capture the highest volume of social web traffic. Twitter also garnered a ton of mainstream attention, helping the company increase the number of visitors to its site by fivefold over the course of the year.
Image may be NSFW.
Clik here to view.
Taking a look at the unique visitors charts, we see the widespread migration from MySpace to Facebook even more clearly. As of March 2010, Facebook traffic made up 41% of all traffic on a list of popular social destinations. MySpace was in second place, capturing around 24% of traffic. Gmail had 15%, and Twitter had 8%. However, during the same period in 2009, MySpace was in the lead with 38% of site visits over Facebook’s 33%.
Image may be NSFW.
Clik here to view.
While Gmail continues to show slow year-over-year growth and sites such as LinkedIn and Twitter experienced exponential gains over the course of the past 12 months, MySpace’s traffic has been completely stagnant. Facebook, on the other hand, has exhibited strong growth and high volumes of traffic. Take a look at the difference between site traffic in March 2009 and March 2010 for these social sites:
Image may be NSFW.
Clik here to view.
comScore is an acknowledged leader in digital analytics and intelligence. comScore’s data for this post are based on a hybrid of site analytics and audience measurement for U.S. users at home, work and school.”
Filed under: 2010 marketing plans, 2011 marketing plans, CEO and CMO with social media expertise, cmo blog, CMO Guide to social media, CMO social media consultant, CMO with social media expertise, Face book, facebook, facebook tips, Hulu, linkedin, ning, social media blog, social media consutant, social media expert, Social media for executives, social media guide, social media speaker, social media strategist, social media web traffic stats, Twitter Tagged: CMO, CMO learning social media, CMO with social media expertise, cmoguidetosocialmedia, cmoguidetosocialmedia.com, facebook intergration, facebook stats, hulu traffic, Intergrate twitter into online marketing strategy, Myspace traffic, Ning taffic, Social Media Mix, social media traffic, social media web traffic stats, Twitter Image may be NSFW.
Clik here to view.
Image may be NSFW.Clik here to view.
